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Effective tourism managers who are able and willing to apply appropriate management techniques are increasingly needed. They should possess an understanding of the specialised management functions such as financial management, human resource management, as well as an appreciation of the structure, economics, and historical development of the tourism industry.
423 p cntp 21/12/2012 532 3
Từ khóa: marketing organisations, Organisation structure, DMO roles, Destination branding, Market positioning, Target markets
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